Sri Lankan President Ranil Wickremesinghe will be on an official visit to India on 21 July, said the Ministry of External Affairs in a statement on Tuesday Sri Lankan President Ranil Wickremesinghe to visit India on 21 July The Phoenix Herpetological Society has requested a permit to import three male and three female captive-bred gharials and three male and three female captive-bred mugger crocodile from Madras Crocodile Bank Trust in Chennai Largest reptile bank in US seeks to import gharials, mugger crocodiles from India here's why National Democratic Alliance (NDA) partners are meeting in New Delhi, while Opposition parties are holding talks in Bengaluru
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NDA vs Opposition: Know the full list of alliance partners Gregory Schmidt c.2021 The New York Times Company Masters of the Universe: Revelation and He-Man and the Masters of the Universe are streaming on Netflix. But “we are strategic about every toy that we put out.” “It’s obvious that we let the property go dormant over time,” he said.
“Poor performance could signal to Mattel that there is not enough interest.”īut Dickson wants to allay those fears. “I’m worried about there being too much and crowding the market,” said Danny Eardley, lead author of The Toys of He-Man and the Masters of the Universe.
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Pulling a brand like Masters of the Universe out of the vault is a smart strategy, he said, because Mattel can turn around and sell licenses for a range or products, like bedsheets and backpacks.īeyond toys and the series - and a long-gestating movie project - Mattel is lining up partnerships in publishing and in so-called softgoods, which include clothing and bedding, said Dickson, who declined to provide additional details.Īdults who grew up with the original He-Man, and kept the brand alive on fan websites and conventions like Power-Con, which starts Saturday in Anaheim, California, are excited about his comeback but wary of overkill at mainstream retailers. “He looked at the profitability of the licenses.” “Ynon Kreiz changed a lot about the business,” said Gerrick Johnson, an equity research analyst for BMO Capital Markets. Mattel reported a 40 percent increase in net sales in its most recent quarter compared with the same period in 2020. After tumbling four percent in 2019, US toy sales jumped 16 percent to $25.1 billion last year, according to the NPD Group, a research firm. “We have a treasure trove of brands, some that were shelved for whatever reason,” including the Magic 8 Ball, the Major Matt Mason action figure, and the card game Uno, said Richard Dickson, president and chief operating officer of Mattel.Įxpanding its intellectual properties could make Mattel more profitable at a time when the toy industry is booming.
The Masters of the Universe revival is part of a larger expansion strategy under Mattel’s chief executive, Ynon Kreiz, to dust off aging franchises.
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“The TV screen is a window, and also a mirror,” he said. “Sun-Man is such an aspirational character, from his aesthetic design to his character traits and powers.”Ĭhildren need to see themselves represented in the world around them, said Rob David, vice president of creative content for Mattel Television, and an executive producer for the two animated series. “Reintroducing a Black hero for today’s kids not only feels good, it feels important,” he said in an email. That concept resonates more powerfully today, said Ed Duncan, a senior vice president at Mattel, who is overseeing Sun-Man’s official introduction into the lineup. “The intention was to give positive Black presentation in imagination and creativity,” she said. So she started her own company, Olmec Toys, to make Sun-Man and other toys for Black, Hispanic, and Native American children.
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He was three,” said Yla Eason, an assistant professor of professional practice at Rutgers University. “My son said he couldn’t be a superhero because he was Black. Netta unapologetically wants 'Everything' How Kohrra & Carry on Jatta 3 offer two fascinating and distinct portrayals of PunjabĪnd Mattel is expanding the Masters of the Universe’s roster of muscled heroes with the introduction of Sun-Man, a Black character created in 1985 by a New Jersey mother who wanted to create a role model for her son.
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